Where should we start with the customized design of packaging boxes?

A beautiful packaging box can attract consumers, thereby increasing sales. Now, let’s talk about what we should do to customize the packaging box.
1. Analysis from the gradual moderation and environmental protection trend of packaging box customization design:
With viable packaging, we should determine the proportion of different consumption levels according to market demand, that is, determine the grade, especially the mainstream consumer groups mentioned above; At the same time, professionalism, environmental protection, applicability and standardization should also be effectively combined, that is, the so-called “moderate packaging”. At present, the international “3R+1D” packaging principle, namely, the principle of reduction, reuse, recycling and degradation, is widely popular in the market of the industry. In combination with the implementation of the Chinese “green packaging law”, the treatment method of packaging waste, the safety of packaging materials and the protection of human health are standardized. Such packaging is a good packaging.

2. Analyze from the cultural connotation and packaging style design of packaging:
The packaging box customization manufacturer reminds that, in addition to important factors such as market positioning and mainstream consumer groups, the packaging with vitality is often integrated with specific cultural connotation or cultural heritage. This culture should include brand culture, enterprise culture, science and technology culture, historical culture, moral culture, ideological culture, religious culture, and can learn from the so-called tea culture, wine culture and many other “brother cultures”; If there is culture, it will naturally show “taste”.
To sum up, in order to truly establish their own packaging, packaging box customization enterprises must first deal with the relationship between market positioning, mainstream consumer groups, cultural connotation, moderate packaging, design elements and green packaging. They must be very clear about the mainstream consumer groups and clearly understand the important role of cultural connotation and other elements in packaging design. In this way, packaging will have more and more vigorous vitality.